I started doing some research on branding for my own tiny business (I’m smaller than a small business) so I built a lens around it both to share what I learned and as a reminder to myself of what I need to be doing. So check it out.
Branding your Handmade Products
This goes along with my other two handmade business lenses.

I’m a sculptor and I love what I do. I also love to encourage other people to give sculpting a try and share my knowledge. I think these lenses are my favorite ones to create.